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How Can Steele Public Relations & Steele Recruitment Help You?
If your organisation is involved in the public sector, we can play an essential role in supporting your vital and varied communications function either through consultative strategy, planning and delivery, or recruiting to key interim or permanent roles. Steele Public Relations is also a major recruiter of, only the best creative professionals.
For this blog, we’ll focus on our public relations service offer and explore some of the most significant forms of communication that Steele Public Relations Limited can handle for you.
Let’s start off with strategy and consulting. It’s all well and good having a vast online presence, but effective communications require logical planning and direction. You should know, not only what you’re doing, but why you’re doing it; how you’re going to do it, and when you’re doing it! Not to mention a snapshot of where you are now in terms of reputation, followers, customers etc and then compare it to how your organisation has grown and improved by the end of the campaign activity. You’ll rightly want to see the results of your investment with us. Don’t worry, we’ll do all the groundwork for you and show you measurable results.
Measuring the success of campaign activity is key to ensure that you can go full steam ahead if something is working, and to adapt by shifting gears if something isn’t working. As for the consultancy arm: it helps to have an experienced Leader in the field to offer thought-provoking feedback on your mission statement, connect you to those who can make big ideas happen, and link you to amplifiers and influencers who can tell the world what you’re doing. That’s what our excellent consultants thrive upon.
Next, let’s talk about exhibitions and events. For the public sector, it’s critical that people know what you’re up to. Ideally, they should have some level of participation at events by meeting key figures, discovering what plans lie ahead, and offering their own suggestions or feedback. Large-scale exhibitions and events are a great opportunity to achieve each of these goals, as well as to reward the efforts of those who are most deserving of recognition. Events are full of magic; think that chance encounter could lead to game-changing opportunities for the future. Equally, virtual or hybrid events are very effective in helping to build audience and engagement. We are skilled in a range of high-tech platforms for corporate events. Talk to us about your event requirements and we’ll sort all the technical wizardry you need.
Now, let’s talk about the various communications methods that your organisation could use to speak to your target audience. Whatever platform you wish to maximise, we can manage for you! These could include press releases so that your news items appear in print and online resources. It may include social media, with LinkedIn, Twitter, Instagram, Facebook, YouTube and others opening the door for a range of exciting content including podcasts. Not forgetting your own blog articles, as you tell your most devoted followers what’s going down in your world. Wherever you want to speak, we can be there with you.
Then, of course, we have some outside-the-box options. Publicity stunts are a great way of grabbing the attention of somebody on the street that otherwise may not be aware of the great work that you’re delivering, or the firm messages that you’re advocating. And it only takes one cleverly crafted scenario for you to go viral, and for your daily activity to make national headlines. This could be a highly effective opportunity for you to attract mass reach for your organisation.
But perhaps the most crucial aspect of first-class communications is reputation management. You could do so many things right, but it only takes one thing to go wrong for the perception of your organisation to turn around enormously, and possibly irreparably. Our goal is to manage your reputation so that you can maximise the positives and minimise the negatives. Such moves help to build trust and maintain confidence, even during the most challenging moments.
So, it could be that your organisation needs assistance in one, two, or all the above areas. Think about what you need and how we can help you. Because our role is to develop your communications as a vital element of your corporate strategy. Let’s talk about how we can make that happen today!
Find out more about how Steele Public Relations Limited can help your organisation by visiting https://steelepublicrelations.co.uk/.
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