Your reputation may be fantastic already, but if you’re ambitious, then you’ll need to ramp up your PR activity to keep ahead. Now, PR (public relations) is a strategic activity that gets your brand name out there and builds trust with potential investors, clients, and customers. Whether that’s finding you opportunities in magazines, TV, radio, at events, partnering with the latest podcast host, or even shaking up your internal communications, public relations can help drive growth with tangible results. Indeed, PR encompasses marketing, media, events, social media, newsletters, emerging channels, podcasts, design and print, web design, networking, and any other creative collaboration that makes a brand boom. We’re full of ideas and networks to make it happen for you. In addition, PR can also help when things aren’t going too well and when there’s a reputational crisis.

Today’s successful brands, celebrities, and businesses are cutting through because they make you feel a certain emotion. That emotion is likely a story that’s carefully crafted so that fans, customers, or investors feel connected. Therefore, a sense of loyalty or admiration towards your brand. We have a great example for you to consider: if you haven’t come across Francesca Amber, one of the UK’s top podcasters for self-development, then check her out. A single mum with three young children (toddler twins!) and resilience many of us could only dream of. She’s partnered with brands Hello Fresh and Better You to monetise her platform.

Don’t feel that you’re a million miles away from successful brands. Your organisation may be new, but with strong PR behind you, anything is achievable over a reasonable timescale. Alternatively, perhaps you’ve been established on a smaller scale; and working hard for years, and you feel that now the time is right to rebrand because everything looks tired and dated. You’ll no doubt have a powerful story to tell, whether it’s the history of your organisation, a member of staff who has achieved something great, or the latest partnership. We will find the angle and the right platform to get it out there. Everyone has a story, but it’s not anyone who can spot a story or just anyone who knows how to capitalise upon it. Steele Public Relations are the experts, so we can help you whether it’s day one of your story or simply day one of the next chapter of your story.

Public relations vary in cost depending on the level of awareness you want to create. For example, an advertising splash across London’s Underground stations may have a substantial cost tag. But if you’re interested in growing your own social presence or engaging with mainstream TV, radio, print, or podcasts, then a monthly retainer might be a better starting point. It’s good to know that marketing and promotional costs are deductible expenses, so talk to us about what you need and how often you need them. Alternatively, if it’s a one-off event that you just can’t seem to get off the ground, then we can make it happen for a fixed price. We’re experts when it comes to logistics and planning and negotiating the best deal for you. Just get in touch for details about this limited offer.

This can range from regular press releases about news-worthy events, such as award wins or securing major partnerships, to building your audience using a vast array of social channels. You might have regular webinars you’d like to run or social media campaigns that need managing and measuring. If you’re confident as a spokesperson, we can brush up your radio and TV skills and pitch you out to mainstream media for opportunities as an industry expert. Equally, we could be carving out a collaboration with an emerging influencer and scripting podcasts, videos, reels, or Tik Tok videos. The starting point will be what you’re trying to achieve.

It’s a common question to ask: what does success look like? If you’re not sure, we will examine the budget of your organisation and make recommendations to get you on the path to growth. You might be starting out, or you may be decades in but requiring a rebrand to put you in touch with what’s trending and what’s ending. Put simply, PR is a strategy to keep up with the times, to know what’s new and how to put an end to those out-of-date routines and tactics that no longer work. We can mould your marketing strategy for you to be on-point with trends, thus boosting your chances of commercial success.

You’ll be working closely with our award-winning campaign, marketing, digital and journalistic professionals. They have outstanding backgrounds in the media, business, retail, advertising, education, health and wellbeing, the environment, and the Government. We’re idea generators, problem solvers, and collaborators who know how to bring teams together to achieve ambitious goals. We know how to get things done at a pace. And we can navigate organisational sensitivities while making invaluable networks for you along the way. Most of all, we deliver the results that you’re looking for.

Every organisation that has a track record of success also has a strong PR & marketing plan in place with clear objectives, target audience, strategy, insight, and measurement. It’s obvious to determine how successful your marketing is if a campaign instigates a spike in web traffic between the start and end of the campaign. But what if you’ve appeared on TV and talked about an issue related to your industry? Appearing on TV is the ‘slow burn’ that builds up your reputation and creates the authentic voice and personality of your brand. Not forgetting, of course, that digital footprint. Changing behaviour, such as moving customers away from eating junk food and choosing healthier options, may mean joining a debate or a national conversation as a more powerful tactic. Nowadays, standard adverts alone won’t achieve results, which is why the “influencer” has emerged. PR is a fantastic strategy to stimulate growth and build a brilliant digital footprint for your brand. Contact us to find out how our approach to PR can help boost your brand.